Consistent branding is a great way to keep your business memorable among existing and potential customers. While this applies throughout all of your business content, your logo is one of the most important aspects.
But how exactly can you get the perfect logo for your business? In this article, we’ll go over the 5 best logo maker tools in the market and break them down in terms of key features, pricing, and which type of business they are most suitable for. So, let’s dive in!
Best Logo Maker Tools at a Glance
If you’re in a rush, we’ve got you covered. Here is a simple breakdown of the free tier inclusions, pricing points, and best-suited business types for each logo maker tool:
| Canva | Adobe Express | Looka | Designhill | PosterMyWall | |
| Free Tier Inclusions | ✅Drag-and-drop editor
✅Extensive library of design templates ✅1000+ design types ✅Stock photos and graphics ✅5GB of cloud storage |
✅Drag-and-drop editor
✅100,000 static and video templates ✅1,000,000 royalty-free Adobe Stock photos ✅4,000+ fonts ✅5GB of storage |
✅Drag-and-drop editor
✅Free Templates ✅Symbol Library ✅AI-generated logos ❌Customizable and downloadable only after purchase
|
✅AI-generated logo
❌Customizable and downloadable only after purchase
|
✅Drag-and-drop editor
✅Audio and video recorder and editor ✅Basic photo editing tools ✅Social media posts design tool ✅2,000,000 free poster templates ✅Stock graphics
|
| Pricing Points | ✅Free
✅Pro: $12.99/month ✅Teams: $14.99/month ✅Enterprise: Custom
|
✅Free
✅Premium: $9.99/month ✅Teams: $4.99 per person/month |
✅Free
✅Basic Logo Package: $20 one-time purchase ✅Premium Logo Package: $65 one-time purchase |
✅Free
✅Basic: $20 one-time purchase ✅Premium: $65 one-time purchase ✅Enterprise: $125 one-time purchase |
✅Free
✅Premium: $9.95/month ✅Premium Plus: $29.95/month |
| Best Suited For | Small to large businesses | Small to medium businesses | Small to large businesses | Small to large businesses | Small businesses and new designers |
Top 5 Design Tools in the Market
For a more detailed overview of the different design tools you can use to make your logo, we’ve compiled the pros and cons of each selection:
1. Canva
Canva is a beginner-friendly online design tool that can help you make customized logos using its basic drag-and-drop editor. While the app has a wide variety of logo templates to choose from, you can also start from scratch by utilizing its free selection of stock graphics and elements.
Here is a quick rundown of the pros and cons of Canva:
Pros
- Extensive library of stock graphics and design elements
- 5GB of free storage
- Beginner-friendly
Cons
- Some elements are only accessible on the paid version
- Limited exporting options
- Templates may be too generic
What we liked about it
While its customization options are not as advanced as professional design apps, Canva gives you the freedom to play around with different elements that you can use for your logo. If you opt for the paid version of Canva, you can also export your final product with a transparent background for easy access.
2. Adobe Express
Adobe Express is much less like Photoshop and more similar to the interface of Canva with its drag-and-drop editor. The app also has a wide array of built-in templates that you can further customize to your liking. The downside, however, is that the bulk of Adobe Express’ stock images are only available on the subscription tier of the app.
Here is a quick rundown of the pros and cons of Adobe Express:
Pros
- Can be easily integrated with other Adobe Creative Cloud software
- Charts and grid templates
- Media upload from your device or from Google Drive or OneDrive
Cons
- Most design elements only come with the paid version of the app
- Limited export options (PNG, JPG, and PDF only)
- Limited overall assets
What we liked about it
While it’s not as comprehensive as Photoshop, Adobe Express can serve as a beginner-friendly means to get started with graphic design. Though it shares a similar interface with other design applications, it features a handy layer tool that can be especially useful when designing logos.
3. Looka
Looka is another online design tool that’s especially catered to entrepreneurs looking for a quick way to get a professional-looking logo. While Looka also features a free logo maker tool similar to other software, it is more automated rather than customizable.
Here is a quick rundown of the pros and cons of Looka:
Pros
- Mostly automated features that allow for a quick logo generation
- Logo design features include color, font, and vector logo variations
- Brand Kit features
Cons
- While you can create designs for free using the app, you can only download your outputs after paying for the subscription costs.
- Can be pricey depending on your specific needs
- Drag-and-drop editor is not as user-friendly compared to other applications.
What we liked about it
If you’re looking for a quick way to get a logo for your business, Looka can get you one in minutes. While you do need to pay to be able to download and use your logo, Looka allows you to either customize one your own based on their automated templates or simply instruct them to create one for you with a one-time purchase fee.
4. Designhill
Designhill is both an online design tool and marketplace. Similar to Looka, you can simply commission artists on the platform to create a logo for your specific needs, or even create one yourself. Designhill will essentially generate a logo depending on what you input into their system, and allows you to do some customization options using their built-in editor.
Here is a quick rundown of the pros and cons of Designhill:
Pros
- Time-saving, especially for those who are not interested in crafting or designing a logo themselves
- Allows users to create logos using its built-in tool
- One-time payment for commissioned work means no need to subscribe to monthly design tools
Cons
- If you want to customize your logo in the future, it may be a bit tricky considering you do not have access to the artist’s workspace.
- Built-in logo maker is not as comprehensive when compared with other apps
- Lack of customization options may result in generic-looking logos
What we liked about it
If you’re not as confident with your design skills or are simply looking for a quick fix for your logo, Designhill can be a useful tool for you. While its logo maker tools may be sufficient for simple customization, the app does not allow you to play around with your design if you have not already paid for it.
5. PosterMyWall
PosterMyWall is an all-around marketing tool equipped with a wide variety of free logo templates that you can customize to your specific needs. Not only can you play around with different fonts, colors, and elements using its simple drag-and-drop editor, but you can also create a bunch of other social media marketing content straight from the app with ease.
Here is a quick rundown of the pros and cons of PosterMyWall:
Pros
- Highly recommended for beginner marketers/designers and small businesses
- Cost-efficient plans that also include other useful marketing tools, such as email marketing
- Includes a wide variety of AI features, including an AI Background remover, which is very handy when creating logos.
Cons
- Professional designers may find the interface too basic
- Experienced designers may find the export options to be lacking
What we liked about it
PosterMyWall is a very handy and user-friendly design tool, considering that you can create almost all of your social media content right from the app. Not only that, but PosterMyWall can also be accessed both on its web-based platform and right from your mobile device through the app.
Design Your Perfect Logo Today
Whether you want to create a new logo for your business or are just starting out, check out these software to help boost your creativity. After all, an effective logo helps keep your branding consistent and helps you stand out among competitors. So, check out these free design tools today, and we hope you find one that suits your specific needs!
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